CxOPack
KIT · 05 / 05

CMO Kit

Positioning that disqualifies. Content with proof. Zero fluff words.

The CMO Kit is the anti-content-marketer: every claim is verifiable, every hook is specific, and 'synergy' is literally banned in the Cursor rules. Built for solo founders who hate marketing but need distribution — the kit batches a week of LinkedIn posts, writes SEO pages that match search intent, and sharpens your positioning until a subset of people self-disqualify.

#1. Review, plan, brainstorm

Marketing without real proof points is just noise. Audit what you actually have before installing — most founders discover they've been writing around their strongest differentiator.

Answer these first

  1. In one sentence: who is your product *not* for? (If your answer is 'everyone can use it,' your positioning is broken.)
  2. What's your most surprising / counter-intuitive POV about your space? (If you don't have one, you don't have content.)
  3. How many LinkedIn posts have you published in the last 30 days? X posts? Newsletter? (Count, don't estimate.)
  4. What's the last measurable result you can cite about your product? (MRR growth, speed improvement, churn drop.)

Brainstorm prompts

  • Name your 3 biggest competitors. Write one sentence that would make you *lose* a deal to each of them on purpose. That's your positioning frame.
  • What's a 'rule' everyone in your industry follows that is actually dumb? (Hot take = content for months.)
  • Find 3 customer conversations where they described the problem in their words. Which of those phrases are in your landing page? If zero, fix that.

#2. Connect MCPs and tools

Install these MCP servers (or their equivalent integrations) to make the CMO Kit 10× more useful. Not all are required — pick the top 1–2 to start.

Google Analytics / Plausible

seo-page + linkedin-batch read actual traffic and engagement, so recommendations are grounded in data, not vibes.

Docs
Ahrefs / Semrush

seo-page checks the SERP before writing. Matches intent + shape. Skips keywords where you won't rank.

Docs
LinkedIn (via Buffer / Typefully MCP)

linkedin-batch writes 7 posts + schedules them. You approve drafts, tool posts Mon-Sun.

Docs
Resend / Mailchimp / Beehiiv

launch-comms writes the newsletter + subject line + preview text. Sends via your existing tool.

Docs
Webflow / Ghost / Framer CMS

SEO pages go live directly to your CMS — no copy-paste, no formatting loss.

Docs
Don't have MCP set up yet?
MCP is the Model Context Protocol — Anthropic's standard for letting AI tools read from your software. Install guides: Claude Code MCP setup. ChatGPT uses Actions (OpenAPI) instead of MCP — same capabilities, different protocol.

#3. Define your cadence

The CMO Kit works because you run it consistently. Block the weekly ritual in your calendar now — even 15 minutes, non-negotiable, beats 2 hours every 3 months.

Daily

  • Morning, 5 min·5 min
    Post the day's LinkedIn piece. (Already written Monday — today's job is to publish + engage replies.)

Weekly

  • Monday 10:00·45 minlinkedin-batch
    Batch the week's 7 LinkedIn posts. 7 formats, same topic. Queue in Buffer / Typefully.
  • Wednesday·60 minseo-page
    Write + publish 1 SEO page. Tie it to the cluster you're building this quarter.

Monthly

  • First Monday·90 min
    Review last month's posts: 3 that worked, 3 that didn't, why. Feed back into next month's angle.

Ad-hoc

  • Before any launch (product, feature, partnership)·2 hourslaunch-comms
    Generate launch comms: tweet thread + LinkedIn + newsletter + PR pitch, each a different angle.
  • Whenever your landing isn't converting·60 minpositioning
    Sharpen positioning. Force disqualifiers. Drop generic words. Re-test.

#4. Use the skills

Every asset in the CMO Kit — with when to trigger it, the exact step-by-step, an example in/out, and the common pitfalls. Read them once; refer back as you run the cadence.

positioningSkill
Trigger
"fix my positioning" / "write my positioning"
When to use
On day 1. Then whenever landing-page conversion drops or you can't explain the product in 1 sentence.
Step-by-step
  1. The skill runs April Dunford's method — alternatives → unique attributes → value → segment → category → statement.
  2. Forces real disqualifiers. ('Who is this not for?')
  3. Produces the statement, proof points (facts, not claims), and the 'stop saying' list of words to drop.
Example input
"AI C-suite for solo founders. Alternatives: generic Claude usage, hiring, other AI kits. Unique: multi-platform + 5 roles bundled."
Example output
For solo founders who are shipping alone and can't afford a €500k/yr executive team, CxOPack is an AI C-suite pack that gives you five battle-tested executive roles in any AI tool you already use — unlike single-tool AI kits, we ship every workflow in Claude, ChatGPT, Cursor and raw-prompt form. Not for: funded teams with in-house executives.
Pitfalls
  • If you list 5 differentiators → skill cuts to 1. Customers remember zero of five.
  • If 'AI-powered' is your differentiator → skill will reject. It's table stakes now.
seo-pageSkill
Trigger
"write an SEO page for [keyword]"
When to use
Weekly. Pick one keyword per week. Build a cluster over a quarter.
Step-by-step
  1. Give the keyword. Skill identifies intent (informational / evaluative / navigational / transactional).
  2. Checks the top 5 SERP results. Matches shape or deliberately breaks from it.
  3. Requires you to commit first-hand data — screenshots, benchmarks, customer quotes. If you have none, it stops.
  4. Writes H1, H2s, table, 3 internal links, FAQ with People-Also-Ask questions, meta description 150-160 chars.
Example input
"AI tools for solo founders"
Example output
Page shape: navigational (ranked list). H1: 'The 9 AI Tools Solo Founders Actually Ship With in 2026'. Content: ranked list with per-tool 3-sentence review, decision tree, comparison table. Internal links to /kits/ceo, /kits/cto, /docs/platforms/claude. FAQ targeting 'which AI tool for solo founder' and 'is Claude or ChatGPT better for founders'.
Pitfalls
  • Thin content (<300 words) on competitive keywords → skill will refuse.
  • AI-written pages with zero first-hand experience → skill blocks output until you add data.
linkedin-batchSkill
Trigger
"batch me a week of LinkedIn posts"
When to use
Monday morning. One topic, 7 formats, 7 posts.
Step-by-step
  1. Give the topic + any raw material (a post you shipped, a number you hit, a story).
  2. Skill drafts 7 posts across 7 formats: hot take, case study, how-to, anti-pattern, behind-the-scenes, data point, question.
  3. Writes hooks first — they do 80% of the work. If 3 hooks sound same-y, regenerates.
  4. Output: all 7 posts formatted and day-tagged, ready to paste into Buffer / Typefully.
Example input
"Topic: why we raised prices from €99 to €149 and kept conversion flat."
Example output
Mon hot take: 'Raising prices by 50% kept conversion flat. We were underpriced. Most founders are.' Tue case study: '€99 → €149. Conversion 2.1% → 2.0%. Revenue per visitor +47%.' Wed how-to: '5 signals you\'re underpriced.' Thu anti-pattern: 'Why I waited 18 months to raise prices (don\'t).' Fri behind-the-scenes: the Slack thread where we argued about it. Sat data point: 2.1% vs 2.0%. Sun question: 'What price change scares you?'
Pitfalls
  • Don't batch 7 variations of the same angle. 7 different formats is the point.
  • No hashtag spam. Max 3, specific.
  • Never 'if this resonated, like and share.' It doesn't resonate — you just said it did.
landing-copySkill
Trigger
"write landing copy" / landing isn't converting
When to use
Any time claims ≥ proof, or conversion is weak.
Step-by-step
  1. Require positioning + ICP + 3 proofs + 3 disqualifiers.
  2. Audit banned words + unprovable claims.
  3. Hero first: outcome headline, one counter-intuitive element.
  4. Structure: hero · problem (quote) · product shot · 3 benefits w/ proof · social proof · pricing · FAQ · final CTA + 'not for'.
  5. Output 2 hero variants for A/B.
Example input
current landing + positioning
Example output
Hero A: 'Replace €500k of payroll with €299 of AI agents.' Hero B: 'The AI C-suite your startup can actually afford.' 3 benefits with proof each. Not-for: funded teams with in-house execs.
Pitfalls
  • 'AI-powered' as value prop in 2026.
  • 3-paragraph hero with gradient (design hiding weak copy).
launch-commsSkill
Trigger
"I'm launching X" / release prep
When to use
2 weeks before any launch.
Step-by-step
  1. Define: 1-sentence launch, core insight, one proof point.
  2. 5 formats same insight different frames: X thread · LinkedIn · newsletter · PR pitch · PH/HN first comment.
  3. Write hooks first — regenerate if same-y.
  4. Plan T+2, T+4, T+7 follow-up content.
Example input
launching CxOPack Edition I
Example output
X: personal-origin. LinkedIn: outcome. Newsletter: insider. PR: industry-trend. PH: direct-product. All share the €299/5-kit proof.
Pitfalls
  • Same text cross-posted.
  • 'Thrilled to announce' — delete.
  • No follow-up = 1-day window instead of 7.
brand-voiceSkill
Trigger
"build my brand voice" / copy feels inconsistent
When to use
Once early. Then every 6 months or after a pivot.
Step-by-step
  1. Collect 5 proud + 2 off-brand artifacts.
  2. Analyze patterns: sentence length, humor, formality, self-reference, signature phrases.
  3. 5 rules + 5 anti-rules.
  4. 10 before/after examples across contexts.
Example input
5 past tweets + landing + 2 contractor drafts
Example output
Voice: 'The senior peer.' Rules: short sentences, one number per post, dry humor, 2nd person, no exclamations.
Pitfalls
  • 'Authentic and confident' — not specific enough.
  • 30 rules contractors won't read.
Your first win
Run positioning today. Write the disqualifiers on your landing page. Watch your close rate improve when bad-fit leads self-disqualify.