CxOPack
KIT · 05 / 05

CMO Kit

Positioning that disqualifies. Content with proof. Zero fluff words.

The CMO Kit is the anti-content-marketer: every claim is verifiable, every hook is specific, and 'synergy' is literally banned in the Cursor rules. Built for solo founders who hate marketing but need distribution — the kit batches a week of LinkedIn posts, writes SEO pages that match search intent, and sharpens your positioning until a subset of people self-disqualify.

#Playbook

Click a step to see exactly what to run and what you get back. Do them in order on your first week; re-run them as the cadence suggests after that.

  1. When
    Day 1. Then any time your landing isn't converting.
    You type
    "fix my positioning — alternatives and disqualifiers I'll share"
    You get
    A Dunford-style positioning statement, proof points (facts, not claims), and the 'stop saying' list of banned words to drop.

#MCPs to connect

Optional. Pick one or two to start — the kit works without them, it just gets sharper with your real data.

  • Google Analytics / Plausibleseo-page + linkedin-batch read actual traffic and engagement, so recommendations are grounded in data, not vibes.Docs
  • Ahrefs / Semrushseo-page checks the SERP before writing. Matches intent + shape. Skips keywords where you won't rank.Docs
  • LinkedIn (via Buffer / Typefully MCP)linkedin-batch writes 7 posts + schedules them. You approve drafts, tool posts Mon-Sun.Docs
  • Resend / Mailchimp / Beehiivlaunch-comms writes the newsletter + subject line + preview text. Sends via your existing tool.Docs
  • Webflow / Ghost / Framer CMSSEO pages go live directly to your CMS — no copy-paste, no formatting loss.Docs

#All assets reference

Every skill, subagent, and command in this kit — click one for full detail, examples, and pitfalls.

Your first win
Run positioning today. Write the disqualifiers on your landing page. Watch your close rate improve when bad-fit leads self-disqualify.