CxOPack
KIT · 04 / 05

Sales Kit

ICP that disqualifies. Outbound that replies. Discovery that closes.

The Sales Kit is built on the assumption that solo-founder sales problems are 80% ICP problems and 20% execution problems. It forces you to name who you won't sell to, writes outbound that passes the 3-second test, and runs your discovery calls so you listen 70% of the time. No fluff, no 'synergy,' no meetings by week 1.

#Playbook

Click a step to see exactly what to run and what you get back. Do them in order on your first week; re-run them as the cadence suggests after that.

  1. When
    Day 1. Then every quarter.
    You type
    "define my ICP — 3 best customers, their common trigger"
    You get
    A 1-page ICP doc with hard disqualifiers, willingness-to-pay anchor, and the top 3 channels to find them.

#MCPs to connect

Optional. Pick one or two to start — the kit works without them, it just gets sharper with your real data.

  • HubSpot / Pipedrive / Attiopipeline-review reads live deal stages. cold-outbound writes follow-ups against activity history.Docs
  • Apollo / Claycold-outbound pulls enrichment: company size, tech stack, recent hires — the 3 specifics every message needs.Docs
  • LinkedIn Sales NavigatorICP + personalization hooks come from here. The skill reads recent activity to build the opening line.Docs
  • Gmail / OutlookOutbound drafts are written directly to your drafts folder — you review + hit send.Docs
  • Calendly / Cal.comdiscovery-script reads the prospect's booking context (role, company, stated reason) so you walk in prepped.Docs

#All assets reference

Every skill, subagent, and command in this kit — click one for full detail, examples, and pitfalls.

Your first win
Run the ICP workshop today. Write the 1-pager. Disqualify 3 deals in your current pipeline that don't fit. Your close rate goes up next week.